Boo-who? The brand new fashion labels you’ve never heard of…

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....but are about to become your favourites. Those aren't our words but the Fashion writer at the Sun on July 1st.  Read on....

IF you’re tired of seeing three other people wearing your jacket on the commute into work, these exciting new fashion brands are just what you need.

We’ve done all the hard work for you so you can find truly unique pieces with “where did you get that from?” reactions guaranteed.


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